The character above is John, he is 22 and lives and works in London. I created John using OpenOffice by pulling together several images form internet to create an audience type.
The speach bubble above John's head shows the different types of social media that John is interested in. John uses social media on a daily basis, therefore, it would prove effective to advertise on such sites as a means of promoting our film to our target audience. As well as reguarly visiting social media websites John also reguarly reads the sun, a tabloit newspaper. This again gives us an ideal place to advertise our film.
The tool box located on the right of John represents the occupation that we expect our target audience. Our film is targeted at the average young working class man. This is because we feel that this audience type will most relate to the main character featured film as from beging place at the lowest of the social ladder to the top in the same way that the working class are viewed to be lower class to that of those in a profession.
We have chosen to target our film at males because we have aknowledged from our audience research that the majortiy of those interested in the gangster genre are male.
The siloet of the London skyline represents the location that we expect our film to do the best in. This is beacause the film is set soley in London making it a London gangster. We expect that our audience will be fimiliar with the majority of the sites and landmarks shown in our film.
The camera, located by the right of John, represents Johns key interest in photography. This interest in photography will ensure the John appreciates, much more, the asthetics of our film.
